Maui Divers Jewelry
Graphics & Photography Manager
Photo manipulation, touchups/cleanup, layout
During last minute shoots, the right wardrobe might not be available. I took out the distracting bikini bottoms, moved the water higher, lightened the shadows on her face, and did touchups. This was published in Hana Hou, Hawaiian Airline's inflight magazine.
An advertorial spread for onBoard media's Hawaii cruise magazines. Taking a few cues from a previous issue, I made our ad look more cohesive with the magazine instead of our previous design that looked out of place.
Photo manipulation, background removal
Adding the jewelry was the easy part, but getting rid of the fruit was difficult with the irregular patterns of the skinny leaves. The result had a greater impact than I anticipated with the graphic going from email blast to being shown on screens up to 82 inches in stores!
Ideation, photo manipulation, background removal, text
I lead the creative concept and execution of this ad to launch and promote the collection-inspired by Hawaiian black coral growing in depths over 150 feet and the elegance of the collection. I photo manipulated the background and the color and lighting of the jewelry to add authenticity.
Ideation, background removal, animation, text
Fall in Love
Adding movement to email blasts shakes things up and adds renewed excitement for subscribers. This email received double the revenue compared to the other email campaigns around it. Thanks to my animation background, putting together a gif like this is simple.
Photography, cleanup, photo manipulation, text
Ribbons of Hope
Since I was responsible for establishing jewelry photography standards to add consistency while maintaining quality and luxury, I understand how to light and photograph the jewelry. This is one example of the photography I took when our full-time photographer was out sick and it was used for an email blast during Breast Cancer Awareness Month.